Xbox’s New CEO Asha Sharma Is Reportedly Eyeing Cheaper Game Pass Tiers

 Just over a month into her tenure as the new Executive Vice President and CEO of Microsoft Gaming, Asha Sharma is already shaking things up. According to fresh reporting, the executive who stepped into Phil Spencer’s shoes in February 2026 is actively exploring ways to make Xbox Game Pass more affordable, and the ideas on the table could reshape how millions of gamers access hundreds of titles.

Lower Tiers, Ads, and a Netflix Bundle?

According to a detailed scoop from The Information, Sharma has been discussing revamped pricing models designed to “make future consoles and products like Game Pass more enticing to a broader range of customers.”

Specific ideas reportedly under consideration include:

• Lower-priced Game Pass tiers: Potentially an ad-supported option that could slash the monthly cost significantly for budget-conscious players.
• New entry-level plans: Giving casual gamers a cheaper on-ramp without losing access to big day-one releases or cloud gaming.
• A possible Netflix partnership: Netflix co-CEO Greg Peters has already confirmed the two companies have “kicked around ideas” for bundling, which could bundle Game Pass into a larger entertainment package at a discount

Sharma’s reported goal? Grow the subscriber base by making Game Pass feel like a no-brainer again, not just for hardcore Xbox fans, but for families, students, and anyone who balked at the recent price jump.

What’s Next?

We’ll be keeping a close eye on Microsoft’s next earnings call and any official announcements from Sharma herself. In the meantime, if you’re currently subscribed to Game Pass Ultimate at the higher rate, there are still third-party deals floating around that can bring the effective monthly cost down.

Bottom line: Asha Sharma wants Xbox to feel fun and affordable again. If cheaper Game Pass tiers and smart partnerships like Netflix actually materialize, it could be the biggest win for gamers since the service launched back in 2017.