YouTube TV Announces Price Increace, Again.

 YouTube TV, the streaming television service owned by Google, has announced that it will be increasing its monthly subscription price from $64.99 to $72.99. This marks a 12.3% increase in the cost of the service.

The live TV streaming service increased its price in 2018, 2019, and 2020. 

The company cited rising content costs and continued investment in the quality of their service as the reasons for the price hike. YouTube TV recently acquired the rights to NFL Sunday Ticket from DirecTV, a deal that reportedly cost $2 billion per year.

YouTube TV remains committed to offering a premium streaming television service and hopes that its subscribers will continue to see value in the service despite the higher cost.