GameStop Has Entered The Bitcoin Market

 

GameStop announced it had purchased 4,710 Bitcoin. This strategy, inspired by MicroStrategy, aims to diversify its financial assets amid declining demand for physical video games. The company’s cash reserves, reported at $4.8 billion in February 2025, provide flexibility for further investments, though no cap on Bitcoin purchases has been specified.

The stock market reaction has been mixed, to put it mildly. GameStop’s stock surged 11.7% to 15% after the initial bitcoin announcement. Shortly after, the stock experienced a significant decline, dropping 22.1% on March 27, 2025. 

I see GameStop's Bitcoin purchase as a way to hedge against inflation.