Boston Beer Company And Pepsi Launch A New Drink
Boston Beer Company and PepsiCo have partnered up to launch a brand alcohol beverage. The drink is called Hard MTN Dew.
"We know that adult drinkers' tastes are evolving, and they are looking for new and exciting flavorful beverages. The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and MTN DEW, a one of kind multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love" - Dave Burwick, Boston Beer's CEO
Hard MTN Dew is expected to be available to consumers in early 2022.
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